Here's some recent work I've done. click on the individual links if you want more detail.

 

UX DESIGNer & RESEARCHER

MOBILE APPLICATION + WEB APPLICATION

JANuary 2018 - PRESENT

 
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Working remotely for a client based in Europe to design mobile app for development. 

Key Achievements: 

  • I fleshed out user-flow and user interactions for mobile application, and designed mobile interface. Started with 5 interface screens (client provided) to total of 80 screens after two week working period. Mobile App is now in Beta.
  • After success of initial designs, scope expansion and was approved. Incorporated scope expansion to my existing design, and created new clickable prototype that was presented during investors' meeting. 
  • I was Lead UX / UI Designer for this project, and worked extensively with stakeholders and developers, adapting to differing timezones.

USER RESEARCHER / UX DESIGNER

WEB APPLICATION

AUTOPROP

OCTOBER 2017

 
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Conducted in-person and remote user interviews and usability tests to identify areas for improvement for Autoprop, software that retrieves, exports, and visualizes real estate data for industry professionals.

Autoprop Website

KEY ACHIEVEMENTS:

  • My research confirmed that adding a specific functionality directly influenced whether a specific user base wanted to renew their annual subscription. 
  • Through usability tests, discovered pain points with search feature and proposed ways to smoothen that main flow
  • Recommended that Autoprop focus on adding further data customization and editing features to appeal to realtor user base, as that user base's predicted career trajectory would have them return as more prolific users.

LEAD UX / UI DESIGNER

interactive kiosk

RECHARGED TECHNOLOGIES, INC.

SEPTEMBER 2017

 
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Tasked to perform extensive research to identify additional value this interactive kiosk could provide to urban communities (aside from Performed in-depth user research to identify product's user personas, and to determine what additional value this kiosk could provide urban communities. Designed easy-to-use interface to encourage interactivity with passerbys. Lead UX / UI Designer in team of 2 UX.

ReCharged Website

Key achievements:

  • Used interaction design practices and principles to design eye-catching initial screen that would get people to stop and interact with it. User testing proved that 9 out of 10 passerbys stopped to interact with prototype.
  • Created 4 prototypes within a three week period to validate features and uncover improvements. One prototype was created to-scale (55 inches) to facilitate more realistic interactions.
  • Extensive research identified key findings re: wants and needs of the Greater Vancouver population that informed the design direction for this project

 

My role:

  • Conducted most of our user interviews - handling scheduling, communication, and creating questions to find key information. Created online survey to gather more quantitative data.
  • Managed communications and updates with client on behalf of team
  • Created proposed timeline and tasks to keep project on-track
  • Created small and to-scale (55 inches) paper prototypes, and tested on users to identify usability gaps and feature improvements 
  • Created site map and user flow, to properly visualize arrangement of relevant information
  • Analyzed data, and created visual representations of data trends found
  • Created high-fidelity user interface and prototype, in a short amount of time, to better showcase proposed look 
  • Created flow and look of presentation to stakeholders 

CHALLENGES:

  • Given the freedom of finding out what would be of value to consumers, and designing anything based on data found, was a bit daunting. It made it challenging to come up with questions that would extract meaningful data during interviews. 
  • Having the platform be a 55-inch interactive interface meant we had to be resourceful in creating prototypes to test, and we had to incorporate interaction design to our strategy.

ONE KEY PIECE OF LEARNING:

  • This project was an exercise in maintaining restraint when given a lot of creative freedom. Although it would have been easy to lose control of the scope, given the large amount of data collected, buckling down and keeping sight of our minimum viable product (and proposing future considerations) kept the project focused and targeted to solving a specific problem. 


LEAD USER RESEARCHER / UX DESIGNER

WEBSITE REDESIGN | RESPONSIVE WEB DESIGN

DANIEL FOX WEBSITE

AUGUST 2017

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Redesigned website for Daniel Fox, a solo wilderness explorer and photographer who was expanding his repertoire to include motivational speaking. Lead UX Designer in team of 2 UX / 1 UI.

Daniel Fox Website

Key AcHIEVEMENTS:

  • Improved overall brand delivery and content organization within website, which increased perceived professionalism and reliability for Mr. Fox.
  • Used a variety of tools to find most effective way to arrange information architecture, which allowed for improved user flow and easier access to most important information. 
  • New design met business goals by highlighting Mr. Fox's strengths through specific visualizations and examples, linking those samples to services he provides. Successfully brought attention to speaking engagements her offers.
  • Created responsive design for optimized  viewing on web and mobile devices.

CHALLENGES:

  • Keeping team working smoothly; incorporating our differing work styles into one that optimizes efficiency and sticks to project timeline
  • Handling redesign ideas and rebrand strategy in a sensitive manner, when client is the brand.

ONE KEY PIECE OF LEARNING:

  • UX Design encompasses more than we think, including: branding, brand strategy, client management and communication, team building, team brainstorming, design handover, content writing and creation, etc. Being able to learn all this while working on redesign of the site was eye-opening.

My role:

  • Conducted all user interviews - handling scheduling, communication, and creating questions to find key information
  • Managed communications and updates with client on behalf of team
  • Analyzed existing brand and came up with rebrand concept and strategy, which merged client's different business goals
  • Created low- and mid-fidelity prototypes for web redesign, and tested those prototypes on users to identify usability gaps and feature improvements
  • Created site map and user flow, to properly visualize arrangement of relevant information
  • Analyzed data, and created visual representations of data trends found
  • Created flow and look of presentation to stakeholders 

UX DESIGNER

MOBILE APPLICATION

AVA BYTE TECHNOLOGIES, INC.

JULY 2017

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Designed a mobile application that enables AVA Byte users to monitor and control the growth of their plants remotely. UX Designer in team of 2 UX  / 1 UI. 

Ava Byte Website

Key Achievements: 

  • Identified need for extensive user on-boarding, to ease learning curve in using both app and product. Designed on-boarding that was simple, informative, and user-friendly. 
  • Incorporated mobile on-boarding with instructions on setting up AVA Byte smart garden
  • Identified two main user personas, and created robust dashboard that catered to both personas' needs 

 

My role:

  • Led technical research on plant growth 
  • Initial sketches and ideation for dashboard 
  • Tested initial prototype for feature improvement
  • Created site map for clearer visualization of information architecture
  • Data analysis
  • Created visual representations of data and data trends found
  • Created flow and look of presentation to stakeholders 

CHALLENGES:

  • Main challenge was figuring out how to show control settings in a functional, visual, and easy-to-understand manner.
  • Needed to get creative to have controls cater to both main and secondary personas (especially since there was potential for main persona to transition into secondary persona over time)

ONE KEY PIECE OF LEARNING:

  • It was so important to maintain communication with client. This way we ensured: 1.) we were on the same page regarding scope and direction of project, and 2.) we could clarify product details that were confusing, which led to quicker working process.